About SMEbig | Smebig

SMEbig: Small Businesses Can Build Big Brands!

SME Small and Medium-sized Enterprises

big Brand Intelligence & Global Growth

Why is SMEbig your best choice?

Authority-backed, Proven in Practice

Not just theory, but built on national-level advisory frameworks. We transform years of brand consulting expertise into actionable tools, reducing transformation trial-and-error costs by 40%.

From “Digital” to “Data” with Agentic AI Empowerment

Build your company’s own AI brain through PatronOS™. No longer reliant on individual consultant experience, but driven by data to uncover growth gaps and enable deep customer relationship management.

Global Vision, Local Execution

In partnership with Singapore, top 1% global universities, and strategic tech allies, we solve international channel and compliance challenges—helping you expand globally with both speed and stability.

Your brand deserves its moment to shine!

AI is your accelerator, and your brand is your moat. SMEbig is more than just a consultant,
it is your most trusted “growth co-pilot” in the battlefield of brand intelligence and business.

SMEbig AI Branding Pte. Ltd.
Singapore ZhiShangZhan Brand Technology Co., Ltd. UEN: 202536299C

Consultants

Holmes Chen

Managing Partner

MBA from National Chengchi University, with a background in Computer Science from Feng Chia University.

Experience:

Co-Founder, AMT Asia Pacific Marketing Digital Transformation Alliance
Senior Consultant, Ministry of Economic Affairs Brand Elevation Program
Advisor, General Chamber of Commerce
Former GM and Consultant at several management & technology firms
30 years of experience in brand strategy and management consulting

Aaron Yan

Prof.

Professor Min-Ren Yan is the Director of Digital Innovation and Sustainability Institute at National ChengChi University (NCCU) and the President of Taiwan Chapter of the System Dynamics Society. He has been a Visiting Scholar and Teaching Staff at Northwestern University, Visiting Associate Professor at Cornell University, Vice President at Chinese Culture University, SSCI/SCI journals editor, and policy research advisor for central government and city governments in Taiwan.

As a policy consultant and Chief Expert for United Nations Development Programme (UNDP) and Asian Productivity Organization (APO), he is the President Emeritus of iiLABs at Global Entrepreneurship and Innovation Academy working with SDGs and Sustainable System Development (SSD) education supporting governmental policies, regional developments, industry value chain systems and social innovations in Asia and the global communities.

Sharon Wu

Managing Partner

Master‘s degree in Communication, National Chengchi University.

Key Achievements:

Chairman, AMT Asia Pacific Marketing Digital Transformation Alliance
Independent Director, Shengzhou (7764)
Adjunct Assistant Professor, EMBA Program at Evergreen University / Department of Business Administration, Shih Hsin University
President, International Public Relations Association
Senior Consultant, International Division, Institute for Information Industry (III)
28 years of experience in brand communication management and AI marketing

Paddy Tan

Managing Partner

A business and technical strategist armed with more than 15 years of experience in helping businesses propel to a greater height.

Being both a serial entrepreneur and investor, Paddy is able to dissect a challenge into pieces and formulate solutions from various perspectives.

Connect: LinkedIn

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Ray Chen

Partner

General Manager, Excellence Consulting Co.

Expertise & Publications:

Columnist, Costco Connection & Distribution Fast News
Author: "Seven Disciplines of Brand Growth"
Author: "Breakthrough in Chain Store Management"

Jeslin Bay

Group CEO

A business scaler with expertise in business development, human resource, market entry, and business structuring in Southeast Asia.

Jeslin is passionate about propelling businesses to greater heights using innovative solutions.

Executive Connect: LinkedIn

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Tony Yang

Partner

EMBA, NTU | B.A. Multimedia Design, ASU USA.

Operational Leadership:

COO, Swem AI Branding
Former Global Brand Marketing Director & Spokesperson, AOpen Inc.
Lecturer, Digital Marketing, Lunghwa University
30 years of integrated technology marketing experience

SMEbig Ecosystem born in Taiwan, Expanding Globally

We don’t just provide tools—we integrate global, real-world brand resources.

Led by SWEM Strategic Brand Consulting, SMEbig collaborates with Singapore-based BlackStorm Group, MiTAC Information Technology, Data Decode Co., BlueSign Technology, and Tony Studio AI Generative Tech, among other leading technology partners, officially launching in 2025. We go beyond tools by integrating global, real-world brand execution resources.

[AI Revolution] 2026.03｜Taiwan’s First SMEbig PatronOS™: In the era of Agentic AI, we have developed a “Customer & Brand Operating System” specifically designed for SMEs. By combining AI empowerment, data-driven decision-making, and expert guidance, we transform brand capability into a scalable, repeatable, and profit-generating automated growth engine.

[Global Integration] 2026.04｜NCCU ESG Alliance × Global Top 1% Universities: In deep collaboration with National Chengchi University’s “AI Digital Empowerment & ESG Sustainable Innovation Alliance,” we help businesses implement dual transformation in digitalization and sustainability, connecting them with top global academic and industry resources to accelerate Asia-Pacific brand expansion.